Introduction:
The Riverbend Festival in Chattanooga celebrated its 40th birthday this year with an impressive achievement that shattered previous records for patron water consumption. Recognizing the significance of keeping attendees hydrated, event organizers partnered with WALLOP WATER,
a leading supplier of event hydration solutions, to offer free, chilled, and filtered water to festival-goers. This groundbreaking approach received overwhelmingly positive feedback and demonstrated the festival’s unwavering commitment to ensuring attendees’ satisfaction and environmental responsibility.
Unprecedented Patron Hydration:
As an event that always has prioritized understanding and meeting the needs of its attendees, the Riverbend Festival took note of a significant request highlighted in the 2019 survey: the demand for free event water. In response, the festival organizers introduced WALLOP WATER’s Chilled Water Trailer Bars at the 2022 event, resulting in an exceptional outcome.
Key Highlights from Riverbend Festival 2023:
Impressive Volume of Free, Chilled Filtered Water:
A staggering 4,136 gallons (15,655 litres) of refreshing water were served to festival-goers, surpassing all previous records. This substantial quantity ensured that the hydration needs of attendees were met.
Environmental Impact:
- The festival’s provision of free water had a remarkable positive impact on the environment.
- 31,310 single-use plastic bottles were saved from ending up in landfills.
- By avoiding the manufacture of these bottles, the festival saved 3,914 litres of oil, 20,251 kg of CO2 emissions, and 46,964 litres of water.
Addressing the Challenge:
The festival organizers faced the challenge of providing free water to attendees while maintaining their partnership with the contracted beverage supplier within their budget constraints. Overcoming this challenge necessitated collaboration and innovative problem-solving.
The Innovative Solution: A Collaborative Success Story:
The festival organizers secured sponsorship funding for the hydration station trailers through effective collaboration and innovative thinking. They recognized the promotional potential of displaying community videos at the hydration station on digital screens and secured sponsorship from a local government agency. This resulted in a mutually beneficial outcome for all parties involved.
The Benefits of Collaboration and Creative Thinking:
The festival’s partnership with WALLOP WATER exemplified the power of collaboration and creative problem-solving. The event significantly reduced its environmental impact by offering festival attendees free, chilled, and filtered water. This innovative approach showcased the Riverbend Festival’s commitment to enhancing the audience experience, fostering sponsor engagement, supporting local causes, and championing sustainability.
Conclusion:
The Riverbend Festival’s 40th birthday celebration in 2023 marked an extraordinary achievement in patron hydration efforts. Through its collaboration with WALLOP WATER, the implementation of Chilled Water Trailer Bars, and the addition of EVENTA Portable Water Hydration Stations, the festival provided an unparalleled experience to attendees while promoting sustainability. This success story exemplifies how collaboration and creative thinking can overcome challenges and yield remarkable outcomes. The Riverbend Festival raises the bar for future events, solidifying its dedication to attendee satisfaction and environmental responsibility.
