Serving Success: Revolutionizing Hydration at AO 2024
Introduction:
The Australian Open 2024 (AO) marked a monumental shift towards sustainability by addressing the excessive use of single-use plastic bottles. In collaboration with WALLOP WATER, the AO aimed to provide players with a more eco-friendly hydration solution. The challenge was to quench the players’ thirst and tackle the event’s environmental impact. The chosen solution, the custom-branded EVENTA DOUBLE-SIDED BOTTLE REFILL STATION, emerged victorious in a competitive bid.
The Problem:
For over a decade, the AO has grappled with the environmental repercussions of players consuming many single-use plastic bottles. In 2023 alone, players went through a whopping 96,000 bottles of water. A change was desirable and imperative to reduce the event’s carbon footprint and contribute to the global movement against single-use plastics.
The Solution:
WALLOP WATER took on the challenge of finding a sustainable alternative. The critical requirement was to provide chilled, filtered water to players on the court while discouraging the use of single-use plastic bottles. The solution? Enter the EVENTA DOUBLE-SIDED BOTTLE REFILL STATION, a custom-branded innovation that would meet the AO’s hydration needs and align with their commitment to environmental responsibility.
The Competitive Bid:
The EVENTA DOUBLE-SIDED BOTTLE REFILL STATION was the ideal bid in a highly competitive bid. Its cutting-edge design, coupled with the ability to cater to the specific needs of the AO, set it apart from the rest. The custom branding added a personal touch, reinforcing the event’s commitment to sustainability and leaving a lasting impression on players and spectators alike.
Results:
The impact of the EVENTA DOUBLE-SIDED BOTTLE REFILL STATION was nothing short of remarkable. In 2024, players drank 890 bottles of water, a significant drop from the previous year’s staggering 96,000. This drastic reduction saved countless single-use plastic bottles from ending up in landfills and set a precedent for other sporting events to follow suit.
Beyond the AO:
The success of this project goes beyond the AO. If professional tennis players can embrace a more sustainable approach to hydration, the message is clear – we can all contribute to reducing single-use plastic bottles. The EVENTA DOUBLE-SIDED BOTTLE REFILL STATION is a beacon, demonstrating how free, chilled, filtered water can become a norm at events, projects, and construction sites worldwide.
Conclusion:
The AO 2024 has showcased world-class tennis and left a lasting legacy in the fight against single-use plastic. Through the strategic partnership with Wallop Water and the implementation of the innovative EVENTA DOUBLE-SIDED BOTTLE REFILL STATION, the AO has set a precedent for sustainable practices in the world of sports. As we celebrate this success, let it be a rallying cry for a broader mission that encourages us all to use WALLOP WATER, reduce waste and embrace sustainable alternatives in every facet of our lives.
