In mid-February, Melbourne Cricket Ground hosted an awe-inspiring gathering of 300,000 Swifties over three nights.
The event’s success was not just in the music but also in its groundbreaking approach to hydration. Spearheaded by the MCC event team, the WALLOP WATER fleet, featuring the TRAILER BAR 2.0 and four strategically placed MONSTER BARS, ensured everyone stayed hydrated amid the musical fervour.
Implementing this thoughtful hydration strategy not only managed long lines and overflow but also left an indelible mark on sustainability. The staggering results speak volumes: 3,502 liters of free filtered water were distributed, preventing 7,004 single-use plastic bottles from reaching landfills.
The Necessity of Hydration Strategies at Large-Scale Events:
This triumph at Melbourne Cricket Ground underscores the need for hydration strategies when managing large-scale events. As attendees revelled in the music, the event organizers recognized the importance of providing accessible, filtered water to ensure the well-being of the crowd.
Environmental Impact: A Call for Plastic-Free Events:
Beyond the immediate benefits to attendees, the event’s success in reducing plastic waste is commendable. The 7,004 plastic bottles saved from landfills highlight the potential for major music festivals and concerts to adopt similar strategies and positively impact the environment.
A Sustainable Duty of Care:
Event organizers’ responsibility goes beyond the logistics of crowd management; it extends to a duty of care for both attendees and the planet. By prioritizing sustainable initiatives like free-filtered water stations, events can contribute to a healthier environment and set an example for others to follow.
