A Powerful Partnership for Sustainable Hydration at Google Cloud Next
When innovation meets intention, magic happens. At Google Cloud Next, held at Mandalay Bay Convention Center in Las Vegas, WALLOP WATER USA proudly joined forces with Google Cloud and George P. Johnson to tackle a basic human need – hydration – with a bold, sustainable twist.
Together, we deployed 15 EVENTA Hydration Stations across the event’s massive footprint, delivering crisp, chilled, and filtered water to thousands of attendees, without a single plastic bottle in sight.
Quenching Thirst. Redefining Standards.
You know what happens when 15 sleek, double-sided, custom-branded hydration stations arrive in a desert city filled with tech leaders?
They get used. A lot.
Each unit dispensed an average of 75 gallons, with our central station hitting 212 gallons—a clear signal that attendees crave convenience, expect sustainability, and notice quality.
These stations didn’t just serve water—they served brand value, comfort, and a subtle but powerful message: sustainability doesn’t have to be inconvenient.
One Goal, Shared Vision
This wasn’t just about staying hydrated—it was about eliminating single-use plastic, encouraging reusable habits, and proving that high-impact sustainability is possible at scale.
From biodegradable cups to prominent signage promoting reusable bottles, everything was designed to make sustainable choices the easiest ones.
“This initiative filled a critical gap at the venue and was met with overwhelmingly positive feedback from both attendees and the event team.”
Strategy that Delivers
Behind the scenes, smart planning and data-driven decisions powered this success. Here’s what made it work:
- Data-Driven Placement: Our analytics confirmed that usage surged in high-traffic zones—proof that even water needs a strategy.
- High Guest Satisfaction: Cold, clean, easy-to-access water in just the right spots? Attendees noticed—and appreciated it.
- Flawless Ops: Thanks to our clients on-site lead by Tamela and her rockstar crew, there were zero complaints. (Tamela, you’re a legend.)
Lessons that Make Us Better
Even a hit activation has room to grow. Here’s what we learned:
- Messaging Matters: Some guests misunderstood signage like “Unfiltered Water.” We’re updating to clearer phrasing: “Chilled & Filtered Water.”
- Safety First: A few stations sat too close to electrical areas—future activations will include refined walkthroughs to prevent this.
- Branding Potential: Imagine if individual exhibitors had custom-branded hydration stations? That’s not just refreshment—it’s a marketing opportunity with ROI.
Teamwork That Tastes Like Victory
Massive gratitude to the Google Cloud and George P. Johnson teams. Your coordination, trust, and shared commitment made this activation not just successful, but seamless. This was one of the most rewarding event experiences WALLOP WATER USA has ever supported.
In Summary
Sustainability doesn’t have to be a footnote—it can be the highlight.
At Google Cloud Next, our hydration stations weren’t just amenities—they were activations of purpose.
WALLOP WATER USA is honored to have helped create a cleaner, greener, and more comfortable event experience for thousands.
Let’s keep the momentum flowing. We’re already thirsty for the next challenge.
