Sometimes the best briefs are the ones that make you stop, smile… and then get straight into it!
When the team at 1000 Heads dropped an exciting new brief on our desks, we knew this one was going to be big. Their newest client, If Coconut Water, was gearing up for a sampling activation at the iconic Bondi Beach — and they needed to hydrate the crowds in serious style.
The challenge?
All sampling had to be dispensed from a large, custom-built If Coconut Water container — a lifelike structure designed to turn heads along the beach and boardwalk. Visually impressive, yes… but not exactly built like a traditional hydration unit.
That’s where WALLOP WATER came to the rescue.
From Water to Coconut — WALLOP Style
Using our proven remote water solution, we transformed our EVENTA unit into a seamless If Coconut Water dispensing system. Our technology was cleverly hidden inside the lifelike coconut installation, powering the activation from within — discreet, reliable, and perfectly chilled.
With the push of a button, beachgoers were rewarded with refreshingly cold If Coconut Water
And the reaction? Priceless.
Bondi at Its Best
Across the two-day activation, the sun was out, the beach and boardwalk were packed, and Bondi was buzzing. Locals, tourists, runners, swimmers — everyone was feeling the heat and in need of hydration.
What they weren’t expecting was to step up to a giant coconut water package on the pavement, press a button, and have chilled If Coconut Water appear right before their eyes. The surprise. The delight. The double-takes. It turned a simple drink into something that stopped people in their tracks and sparked conversations.
Thousands of serves later, it was clear this activation had well and truly nailed it!
A Cracking Result All Round
This campaign was a perfect example of what happens when creative vision meets a WALLOP WATER solution. We’re proud to have partnered with 1000 Heads and If Coconut Water to deliver a standout sampling activation—one that not only looked incredible but also performed flawlessly in a high-traffic outdoor environment.
Bondi brought the sunshine – If Coconut Water brought the refreshment – Wallop WATER delivered the solution.
