WALLOP WATER Custom Build: HYROX Melbourne – A Hydration Mission Accomplished
HYROX Melbourne 2024 was our first taste of the global HYROX phenomenon – and wow, what an experience! The intensity, the excitement, and the sheer passion of both athletes and the roaring crowd were electric.
We were contracted to support Dr Hydrate in keeping athletes fuelled and hydrated in both the run and recovery zones. Mission accomplished – but along the way, we spotted an even bigger opportunity.
The Challenge
Our client, Dr Hydrate, was doing more than just hydrating athletes – they were also activating a busy commercial zone, sampling six tasty flavours to an eager crowd. But there was a catch.
Their staff were spending nearly every waking moment mixing Dr Hydrate into glass dispensers, adding ice, and topping up water – all while potential brand ambassadors walked right past. This wasn’t just a busy hour or two; it was two full days, 14 hours a day. Such a grind wasn’t sustainable for the people or the brand.
Enter WALLOP WATER
We partnered with the Dr Hydrate crew to make their activation easier.
The solution?
A WALLOP WATER Wall, fully custom-branded as Dr Hydrate, with six taps featuring their six signature flavours. Behind the scenes, pre-mixed Dr Hydrate kegs are fed through electric chillers to deliver ice-cold product instantly – no more mixing, no more ice runs, no more downtime.
The setup became a spectacular brand backdrop and a centrepiece for the event.
The Outcome
WALLOP WATER + Dr Hydrate – the perfect pairing for high-performance hydration.
