Anticipation of Hot and Dry Weather Leads to Proactive Measures
The 2023 Subsonic Music Festival, held under a blazing sun and anticipating hot and dry weather conditions, delivered more than electrifying beats. Recognizing the crucial importance of hydration for event patrons, the festival organizers took proactive measures to ensure responsible hydration standards were met.
Subsonic Music Festival promoters significantly increased the number of hydration stations across the venue to surpass industry norms and cater to the expected hydration needs of the festival-goers. However, what truly set them apart was their thoughtful choice of the WALLOP WATER MONSTER Bars, signalling a commitment to the well-being of their customers.
The WALLOP WATER MONSTER Bars provided a continuous supply of fresh, safe, and filtered water, showcasing a genuine concern for the health and comfort of festival attendees. In an era where some music festivals and artists have faced criticism for neglecting adequate and safe hydration measures for patrons, Subsonic’s decision to prioritize customer well-being over cost is commendable.
Upon collection, the on-site crew enthusiastically praised the WALLOP WATER MONSTER BARS as
Absolute lifesavers! It was so hot – the organizers’ decision to provide these guaranteed a constant clean water supply and a commitment to the crowd’s safety.”
Throughout the festival, an impressive 19,843 litres of water were consumed, preventing a staggering 39,686 single-use plastic bottles from ending up in landfills and oceans. This commitment to sustainability aligns with growing concerns about the environmental impact of large-scale events.
In an era where corporate responsibility is at the forefront of consumer consciousness, Subsonic Music Festival‘s commitment to responsible hydration and environmental stewardship sets an example for the entertainment industry. By prioritizing the health and well-being of its patrons, the festival not only delivered a memorable experience but contributed to a positive and sustainable event culture.
