Two flagship Wallop Water Walls. One day at SoFi Stadium. A measurable, on-brand sustainability win that turned every refill into a visible Canva moment.
Premium chilled, filtered water served across two floors
Replenishments executed mid-event without disruption
41.2 kg of plastic waste diverted from landfill.
Highest reusable-to-cup ratio of any 2026 activation.
The Brief: A creative-industry flagship, hydrated on-brand.
Canva Create is the headline event on Canva’s annual calendar, a global gathering of designers, creators, and educators to celebrate the platform and unveil what’s next. For 2026, the program landed at SoFi Stadium, with a two-floor activation built for spectacle.
Wallop Water was engaged to deliver the hydration moment across both floors. The brief was specific: sustainability needed to be visible, not invisible. Paired with the event’s reusable Frank Green handout, every refill at a Wallop Water Wall would be a small, public sustainability win that landed on-brand and on-message.
Two flagship Wallop Water Walls were deployed: one anchoring the ground floor as the hero hydration station, the other supporting the upstairs program flow. A dedicated back-of-house staging area for keg storage and refills kept the activation moving without ever disrupting the attendee experience.
“Every Wallop Wall pour was fed directly into a Canva-branded reusable bottle, extending the brand impression beyond the event and into attendees’ daily lives.”
— Activation notes, WALLOP WATER USA
The result? An activation with zero complaints and zero incidents, and the strongest reusable-bottle uptake of any Wallop activation to date this year. The downstairs Wall alone served 335 gallons, meeting the pre-event total target from a single station.
Two Stations, Two Stories
Downstairs Wallop Water Wall the standout performer.
At 335 gallons, the downstairs Wall accounted for 74% of the total volume and met the pre-event target by midday. Operating throughout the full event hours and benefiting from prime placement, it became the de facto hydration anchor for the event, with consistent foot traffic and two seamless mid-event remote water keg replenishments.
Upstairs Wallop Water Wall is strong despite a shorter window.
119 gallons across a more constrained service window. The unit saw two roughly two-hour breakout periods during which floor traffic shifted away from the activation zone. Solid performance given the short consumption windows.
Impact: Measurable, Not Marketing-Fluff
Sustainability was the activation’s headline story, and the numbers back it up. Every 16 oz dispensed at a Wallop Water Wall directly displaces a single-use plastic bottle that would otherwise have been procured, shipped, opened, and discarded.
Avoided Across the Activation
Plastic Waste Diverted From Landfill and Ocean Systems
CO₂e Emissions Avoided vs. Single-Use Bottled Procurement
The standout sustainability moment was the Frank Green co-activation. Branded reusable bottles handed to attendees on arrival made refill behavior at the Walls overwhelmingly bottle-led, producing the strongest reusable-to-cup ratio of any 2026 Wallop activation and extending the Canva brand impression well beyond the event itself.
“Lots of positive feedback, especially with the reusable Frank Greens. Attendees were genuinely engaged with the sustainability story behind the hydration setup.”
— Kris Bello, On-Site Hydration Specialist, WALLOP WATER USA
Planning your next activation?
Let’s turn hydration into your visible sustainability moment.
North America: [email protected] | 1 (844) 999-4815
AUS: [email protected] | +61 407-531-018
HYDRATE RESPONSIBLY. EMBRACE SUSTAINABILITY.
